Objective

Express Medical Action Industries’ commitment to offer absolute choice in surgical procedure tray components with a brand identity upgrade. Trade journal ad campaign and trade show display graphics reinforce the concept with a “full circle” theme.

Results

“The TruCustom brand resonates in the marketplace, building name recognition and differentiating us from our competitors. Our sales reps love the new TruCustom image and use it extensively, right down to the signatures on their e-mail messages.”

Vince Hulbert, Vice President
Marketing, Avid Medical