Objective

Target power companies seeking well-qualified employees in nuclear and emerging energy technologies with a strategically repositioned brand identity initiative. Tactics included a website and marketing brochure designed to showcase the firm’s recruitment expertise.

Results

“Howell successfully rebranded our company in preparation for the largest nuclear energy convention in the US. They restructured our divisions to be easily marketed and understood by multiple target audiences, which led to an increase in qualified applicants and client jobsites.”

Tom Gillman, President and CEO
Energy Services Group