Objective

Promote cross-over financial products to new and existing credit union members. Develop and execute a multi-channel marketing campaign andtactical plan that integrates TV, radio and print in addition to point-of-purchase marketing collateral, product brochures and annual report.

Results

“In the first two months of launch, three branches utilizing this multi-channel marketing campaign surpassed member retention goals – opening 260 new accounts and posting $526K in home equity loans and $1.4M in auto loans.”

Angie Tran, Marketing Manager, CommonWealth One