Objective

Spotlight Basofil Fibers’ fire-protection qualities used in firefighter turnout gear by developing strategically designed brand identity that reinforces the product’s protective qualities. Implemented marketing communications plan featuring ad campaigns, trade show displays print sales collateral and website.

Results

“Basofil Fiber achieved immediate credibility in the marketplace as evidenced by a 15% market share gain within the first five years of U.S. product launch.”

Bob Daniel, National Sales Manager
BASF Corporation