Kathy Named "Small Business Person of the Year 2012"

Kathy Howell, President and Creative Director of Howell  Creative Group, is awarded "Small Business Person of the Year 2012" by the Greater Williamsburg Chamber and Tourism Alliance.

Flocked by her agency team, Howell graciously accepted the award at the Greater Williamsburg Chamber and Tourism Alliance's annual membership meeting on September 28th at Great Wolf Lodge in Williamsburg. "What an honor," Kathy said. "I'm blessed to be able to have a career and build a business that I'm passionate about."

The prestigious member-nominated award is given annually to the Alliance member whose shop, service, partnership, or office with up to 500 employees embodies the following criteria: has had a positive impact on the community, has experienced employee growth, has increased sales, and has delivered excellent customer service.

Founded by Kathy in 1982, Howell Creative Group of Williamsburg is an award-winning full-service marketing communications and advertising firm. Kathy leads a team of marketing professionals, graphic designers, web experts, media planners, and copywriters who serve both local and national clients.

Howell Creative Group also lends a hand where needed in the greater Williamsburg area, donating their time to non-profits like Grove Christian Outreach Center, Williamsburg Land Conservancy and Colonial Casa, among others. "We believe deeply in community involvement and 'giving back' has become a key component of our company culture," Kathy explains.

Howell Joins LIVE UNITED Photoshoot

Howell participated in the United Way of Greater Williamsburg's "Live United" photoshoot on Wednesday June 29th. The United Way invited local businesses and members of the community to join them in a unique, fun way to promote "Living United." We fluffed out hair, gave our biggest smiles, and posed for the camera to show our support. Thanks Jodi for capturing these United Way dedicated moments!

Kathy Delivers Re-branding Presentation

Howell Creative Group's President & Creative Director, Kathy Howell recently spoke to a group of 50 active and retired business people at the Williamsburg Rotary Club by invitation of local business owner, Bob Tubbs.

Kathy's topic was "Brand Makeovers". After starting with some "Brand Basics", she shared several successful case studies from Howell clients including SDV Solutions, Raptor Research Foundation, Energy Services Group and New Town. Each study included a results report designed to illustrate that well-thought-out and executed brand messaging truly is a key to setting businesses apart from their competition.

To reinforce the power of branding, Kathy topped off the evening with an interactive "sketch-a-brand" game where companies are matched with components of their logos. Club members were fierce competitors and the top three players won a mini "Etch-a-Sketch" of their very own.

2011 VAM Conference

Howell Creative Group attended the 2011 Virginia Association of Museums Conference last Sunday and Monday in Portsmouth, VA.

The team showcased Brand Makeovers with a "Sketch-A-Brand" themed booth. We created a flash movie showing the transformation of the before and after brands from select clients.

Attendees played our logo matching game on giant "Sketch-A-Brands" and received a mini etch-a-sketch with our logo as a prize.